The primary goals of the marketing department at Airshare include building and sustaining brand awareness, engaging with customers across various platforms, and supporting our sales team via targeted campaigns. Through strategic planning and execution of marketing campaigns, the team focuses on positioning Airshare as a leader within private aviation, driving a pipeline of prospective customers across all our solutions while maintaining a compelling brand image that aligns with the company’s mission.
Last month, the marketing team visited Florida for a prospecting event, as well as a two-day photo and commercial shoot. They captured footage of fractional and managed aircraft to use in future campaigns highlighting Aircraft Management, our Fractional Programs, and Charter. The content will be featured in future marketing campaigns, showcasing the various ways customers use our solutions. The visit concluded in West Palm Beach for The Palm Event. The event, featuring cars from the 1920’s to modern day hypercars, provided a unique opportunity to engage with prospective customers, while raising money for a great cause. The team had a booth at the event to promote our services and increase brand awareness among high-net-worth individuals. This is one of many initiatives the marketing department executes throughout each year to generate new leads and enhance visibility of the Airshare brand in new and existing markets.
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